hims Leveraged Anvyl to Bring High-Quality Products to Market Faster

Goal

Anvyl helped the early-stage men’s personal care brand reduce time to market by two months and launch 4X as many SKUs as its competitors.

Build a best-in-class supply chain and reduce time to market

As the pace of product innovation increases, startups face intense pressure to get products to market faster. hims, an early-stage, high-growth men’s personal care brand, sought to reduce its time to market for several new products in order to capture market share in an increasingly crowded category. hims tasked Anvyl with helping it rapidly develop a new supply chain for a variety of products.

In the direct-to-consumer business, getting your products out to market quickly is critical to success,” said Hilary Coles Head of Product for hims. “We were excited to work with Anvyl because its team of experts could serve as an extension of our own – providing eyes on the ground at every stage of the sourcing and production process.”

Strategy

Use Anvyl’s combination of technology and human expertise to create an efficient supply chain

Anvyl’s team of supply chain experts took a hands-on approach, helping hims navigate the vast network of supplier options, which can seem like a “black box” for new brands. Anvyl helped hims source world-class packaging suppliers, choosing the right materials and optimizing the company’s product designs for dozens of products. Anvyl oversaw the production process from start to finish, visiting manufacturers to ensure quality and on-time delivery.

Anvyl also leveraged the use of their software platform to optimize continued oversight of the production process.