Case Study
Magic Spoon Simplifies Production Management Workflow with Anvyl
Magic spoon produces cereal for grown-ups that still reminds them of their favorite flavors from childhood. Their formulas are high in protein, low in carbs, and magically tasty. The team produces all of their cereals with suppliers in the United States and sells their products directly to consumers and through e-commerce sites and retailers.
After a year of managing their supply chain using Google Spreadsheets for production, DEAR Systems for inventory and demand planning, and a variety of freight forwarders for shipments, all of their data was in separate places. They did not have up-to-date information from their suppliers in their systems, and therefore, were bogged down in fixing discrepancies using a manual workflow that didn’t allow them enough time to plan for production delays.
Solution & Results
Magic Spoon selected Anvyl to help them increase collaboration and communication with suppliers, reduce manual workflows and data discrepancies, and get alerts for potential production delays.
450+
various ingredients
33%
of which require price break tracking
16%
of purchase orders that have shipped quantity discrepancies
10+
files each month that include packing lists and certificates of compliance (COC)
10+
reports created and referenced weekly
33%
time saved manually updating information in 6 months
5%
increase in purchase orders in the same 6 month period
Solution & Results
As the team had more free time, they were able to leverage Anvyl IQ’s machine learning tools that helped them predict the likelihood of a production delay.

Anvyl has automated many of our manual processes, from updating DEAR with accurate information to checking in with our suppliers and capturing their replies for our entire team to see.
Taryn Palatnikov, Supply Chain Manager