How Caraway Scaled To New Heights with Anvyl’s Supply Chain Solutions
About Caraway
Caraway is a popular, non-toxic kitchenware brand designing products that make home cooks’ lives easier and healthier. Founded in 2018, Caraway first made its debut as a direct-to-consumer brand. After considerable success, they expanded their product lines and reach with an omnichannel strategy. Today, you can find Caraway’s thoughtfully designed products online and through retailers, including Target, Crate and Barrel, Macy’s and others.
Caraway builds an operational foundation for growth
Early on, Caraway had a small operations team. Their small and highly productive team began searching for a solution that could help them efficiently monitor their production and shipment process.
In 2019, they turned to Anvyl’s customizable supply chain visibility platform to help them track, manage, and automate their supply chain production process. The small team was able to ramp production quickly and increased order volume 11x in just one year.
They then went on to more than double their order volume the following year. Today the Caraway team uses Anvyl to access real-time information and increase logistics visibility across their supply chain— from managing parts and suppliers and issuing purchase orders to tracking new product development projects.
“I’ve been incredibly impressed by Anvyl since we adopted the software. From the product to the team, Anvyl really knows and supports its users. I can’t imagine having launched our business without it, and I look forward to leveraging it even further as we continue to scale our operations,” said Mark Riskowitz, VP of Operations at Caraway.
Integrating technology across operations
In an effort to integrate their supply chain information into a single source of truth, Caraway leveraged Anvyl’s integration capabilities. With Anvyl’s integration suite, they initially connected Anvyl to Quickbooks for a complete source-to-pay workflow and Flexport for logistics visibility, all within the same platform, before they moved to an ERP, which too Anvyl supports
With added visibility across the three systems, the Caraway team executes day-to-day tasks with all the information they need within the Anvyl platform. Other benefits include:
- Streamlined purchase order processes and customizable milestones give Caraway top-down visibility into where orders were specific to their unique production lifecycle.
- Centralized files and the ability to access packing lists, bills of lading, invoices, quality checks, artwork and other important documentation all in one place.
- Optimized shipping, including the ability to split orders or consolidate shipments in the most cost-effective way to get a specific product to a particular location faster and reduce stockouts.
Caraway harnesses operational efficiencies to scale rapidly
Caraway continues to grow, expanding both product lines and successfully growing into new retail channels. Undoubtedly a critical component to their success, the operational team at Caraway continues to innovate, finding new ways to leverage Anvyl’s flexible architecture to optimize operations.
The Caraway team also uses custom workflows that directly map to the unique nature of their growing business. As a result, they can quickly identify specific milestones to accomplish and build and assign tasks and coordination actions to move every project forward efficiently. This also helps them continually improve their new product introduction process and optimize their reorder process, ensuring that they have the right quantity of product in the correct warehouse at the right time.
Anvyl’s customized workflows and automation combined with direct integrations with our other systems has significantly reduced the number of hours wasted on manual data entry and improved our data integrity. We’ve been able to focus on strategic initiatives critical to our ability to scale into new products and channels effectively
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