One of the biggest challenges for any business is finding new customers. Referrals are a business’s best friend, but not every organization is fortunate enough to have a steady stream of customers directed straight to their door. Natural instinct is to dedicate the majority of your resources to keeping the customers you have, but that can result in a business development pipeline that lacks real opportunity. When business is good, this may feel like less of a concern. But in a downturn, it can leave you scrambling to make up lost revenue. So how can you find new customers?
The difficulty of finding new customers
Business development can be extremely time consuming and expensive, oftentimes not paying dividends to the effort and cost put into it. Cold-calling and outbound marketing can procure plenty of leads, but more often than not you’re left constantly following up with a person who isn’t actually ready to buy (or paying a sales team to do it for you). Trade shows can be appealing because of the large, targeted audience that attends but the likely five-figure sponsorship cost is a waste if you can’t find a way to stand out in a room filled with dozens of identical companies offering services just like yours. The current COVID landscape is shifting this mentality as well, as many trade shows have been canceled or have moved towards a remote environment.
Today’s business world is more competitive than it’s ever been, so it’s critical to be able to find qualified accounts that are vetted and ready to buy without a significant expense that nullifies future revenues. Anvyl brings suppliers and brands together in a marketplace that streamlines supply chain relationship management and gets projects completed faster. Your business qualifies for certification by our supply chain experts and you can receive and respond to RFQs from legitimate companies right through our platform.
Business development on Anvyl made easy
Our discovery tools cater to the physical product industry and are used by dozens of new brands weekly in industries including food and beverage, consumer packaged goods, health and beauty, hardware technology, pharmaceuticals, and retail – all who are searching for qualified suppliers. With more than $1B in business transacted on our platform each year, suppliers can expect a six to seven digit increase on average in annual revenue as part of the marketplace.
Once a new client is signed, orders and communication are no longer managed separately. Both suppliers and brands eliminate a fragmented workflow and manage the entire process through the Anvyl platform, from processing POs to responding to change orders. Anvyl streamlines communication with your customers to your job is easier – ditch the spreadsheets, emails, and faxes and get it done all in one place.Start using Anvyl and see your customer relationships thrive. Communicate better, move faster, and find new business with today’s top brands. To get started on Anvyl’s Marketplace, create your supplier profile page today.
